Listen & learn
Marketing Science Lab
Marketing research, translated into ideas you can use. An audio companion for students and practitioners interested in why people think, choose, and act.
Explore the podcastStrategy meets curiosity
Understand people.
Build what
comes next.
I am Alex Garrido. I connect marketing, psychology, analytics, and AI to make ideas useful in the real world.
Assistant Vice President for Marketing Strategy & Innovation
UTRGV Marketing instructor Builder
UTRGV Marketing instructor Builder
Here for class?Student resources Planning a session?Invite me to speak Looking at my work?Experience & résumé
An idea should lead somewhere
Things I am putting
into the world.
Tools & experiments
Red Ant Digital
A collection of practical digital tools and experiments, including utilities for creating, communicating, and learning.
Explore the toolsListen & learn
Empathy Node
A space for exploring empathy, human experience, and the questions that connect us.
Explore Empathy NodeA connected practice
My work starts
with a question.
What are we actually trying to solve?
That question connects my work in university marketing, the tools I build, and the way I teach. Technology is most useful when we understand the people and decisions around it.
The experience behind the workStrategy grounded in people
Connect audience needs, human behavior, and institutional goals before choosing a channel or a tool.
Analytics that inform a decision
Use measurement to understand what is happening, what is missing, and what to try next.
AI with human judgment
Explore new possibilities, examine their limits, and take responsibility for the result.
From my classroom
Make it yours.
AI can help create an answer.
You still have to create the understanding.
My teaching approach makes the thinking visible through reconstruction, discussion, feedback, and application.
Explore the learning loop- Frame
- Co-create
- Reconstruct
- Discuss
- Refine
- Transfer
Out of the classroom. Into the room.
Ideas worth discussing.
Mascot as a Marketer: Integrating Persona in University Branding
Council for the Advancement and Support of Education (CASE)
Annual Conference for Marketing & Branding Professionals
The Future Is Now: How AI Is Revolutionizing Journalism
Texas Managing Editors Conference
Annual Conference
AI: The Silent Revolution in Advertising
American Advertising Federation – Rio Grande Valley
Awards & recognition
Work recognized
along the way.
2023 · Individual honor
Accessibility Ambassador Award
UTRGV
Alex Garrido
Recognition for work in digital accessibility.
2023 · Team honor
CASE Circle of Excellence, Silver
Council for the Advancement and Support of Education (CASE)
UTRGV institutional website redesign team
National recognition for the institutional website redesign.
2018 · Individual honor
Chancellor’s Excellence Award
The University of Texas System
Alex Garrido
Professional recognition from the UT System.
Start a conversation
What are you
working on?
A question, a speaking invitation, or an idea that deserves a closer look.
Say hello