Organic search referrals
Reported following the institutional website redesign, alongside a 32% increase in user engagement.
A little context
People. Patterns.
Possibilities.
I am Alex Garrido, a marketing leader, instructor, and builder based in the Rio Grande Valley, Texas.
My background in psychology and business analytics shapes how I approach problems: understand the person, examine the evidence, and find a practical way forward.
What I do
Lead, teach,
and keep building.
I serve as Assistant Vice President for Marketing Strategy & Innovation at The University of Texas Rio Grande Valley. My work brings together marketing strategy, digital communications, analytics, and the practical use of emerging technology.
I also teach MARK 4360: Social Media & E-Marketing in UTRGV’s Robert C. Vackar College of Business & Entrepreneurship. The classroom is a place to practice decisions, question assumptions, and learn to explain the reasoning behind the work.
Psychology gives me a way to ask why people make decisions. Analytics helps me examine what happens when we put an idea into practice. Teaching brings those questions together: can someone explain a decision, apply it, and improve it?
Outside those roles, I create digital tools and host and curate Marketing Science Lab and Empathy Node. My public projects give me room to explore ideas across technology, human behavior, creativity, and personal meaning.
Selected work at UTRGV
Ideas have consequences.
Measure them.
Accelerated online enrollment
Program enrollment from AY 2019–20 to AY 2020–21, alongside our recruitment marketing work.
Vaccinations supported
In two months through the COVID-19 Vaccine Portal initiative, connecting digital services with community needs.
These results reflect the work of university teams and collaborators across website development, recruitment, and community services.
Awards & recognition
Individual effort.
Shared achievement.
Recognition for my work and the university teams I have been part of.
2023 · Individual honor
Accessibility Ambassador Award
UTRGV
Alex Garrido
Recognition for work in digital accessibility.
2023 · Team honor
CASE Circle of Excellence, Silver
Council for the Advancement and Support of Education (CASE)
UTRGV institutional website redesign team
National recognition for the institutional website redesign.
2021 · Team honor
Most Innovative & Engaging Social Media Award
Texas Social Media Research Institute
UTRGV COVID-19 Vaccine Portal project
Recognition for the digital initiative supporting access to COVID-19 vaccinations.
2021 · Team honor
Team Excellence Award
UTRGV
COVID-19 Response Communications team
Recognition for collaborative university communications during the pandemic.
2019 · Team honor
Team Excellence Award
UTRGV
Graduate Recruitment Marketing team
Recognition for the team’s graduate recruitment marketing work.
2018 · Individual honor
Chancellor’s Excellence Award
The University of Texas System
Alex Garrido
Professional recognition from the UT System.
The path here
Experience that connects.
Current role
Assistant Vice President for Marketing Strategy & Innovation
The University of Texas Rio Grande Valley
Connect marketing strategy, digital communications, analytics, and innovation across university marketing work.
Spring 2023 to present · concurrent teaching role
Part-time marketing instructor
Robert C. Vackar College of Business & Entrepreneurship, UTRGV
Teach MARK 4360: Social Media & E-Marketing. Bring marketing practice into the classroom through applied projects, discussion, and the Make-It-Yours Learning Loop.
From September 2018 · previous role
Director of Digital Marketing & Marketing Analytics
UTRGV
Led digital strategy across web, social media, integrated communications, and analytics. Work included recruitment campaigns, institutional web development, dashboards, and digital services.
Beyond the job title
Useful to the world
we are building.
I am optimistic about what AI can make possible. I also believe that useful adoption requires judgment, verification, and a willingness to ask difficult questions about its effects.
That perspective carries into my teaching, my public tools, and the ideas I explore through podcasts. I want people to become more capable through the tools they use.
My community work includes serving as a board member and Marketing Chair for Futuro RGV.
Get in touch