Questions & office hours
Bring your question, what you have tried, and where you got stuck. That gives us something specific to work through.
Schedule office hours ↗Email me about classMARK 4360 · Social Media & E-Marketing
Make the
learning yours.
A place to find what you need, ask better questions, and turn an answer into something you understand.
Study, then explain.
Review the flashcards, explain a concept in your own words, and connect it to a real campaign or buying decision.
Open the class Quizlet ↗Need a recommendation?
Include the opportunity, deadline, class we shared, and work or accomplishments you would like me to consider.
Email a request ↗How we learn
An answer is
the starting point.
Frame the problem. Explore possibilities. Reconstruct the idea in your own words. Discuss your reasoning, refine it, and use it somewhere new.
Follow the instructions for each assignment when using AI. Verify the output and be ready to explain your decisions.
The Make-It-Yours Learning Loop ↗Before you call it finished
- Can I explain why this makes sense?
- Which claims have I checked?
- What did I change, and why?
- Could I apply this to a new example?
Explore with intention
Tools for marketing questions.
Optional assistants. A ChatGPT account may be required. Use course materials to check their answers.
Looker Studio Helper
Work through dashboards, reports, and communicating data.
Open assistant ↗Microsoft Clarity Assistant
Explore website behavior and interpret Clarity reports.
Open assistant ↗Google Tag Manager Assistant
Understand how website tags and measurement fit together.
Open assistant ↗INTP Bot
Explore an idea and consider a question from another angle.
Open assistant ↗Keep private information and credentials out of public AI tools. Current simulations and practice activities are linked in Brightspace.
For your next walk or commute
Put a marketing idea
in your headphones.
Explore Marketing Science Lab, then ask: how would this finding change a campaign, website, or buying decision?
Listen & explore ↗From previous classes
The archive.
Historical course materials and student feedback. Use Brightspace for current requirements.
Spring 2025 materials
Previous student feedback
Comments from Fall 2023, Spring 2024, and Fall 2024.
View previous evaluationsFall 2024
I'm grateful to UTRGV for offering this class and embracing Al as part of the curriculum. Al is the future, and having a class led by an outstanding professor like Mr. Garrido is remarkable. In my four years of college, this class has had the biggest impact on how I view marketing. Mr. Garrido's fresh approach to social media and eMarketing has transformed my perspective. If his goal was to inspire us to think differently, he has definitely succeeded. Thank you for this incredible experience!
Spring 2024
Mr. Garrido is an excellent professor. He clearly cares about his topics and his students. I hope the department will recognize him for his teaching abilities his effective communication skills. I hope more students will sign up for his class and get to experience his learning techniques and his classroom environment. Kudos to the department for letting him be a professor. We need more professors like him at UTRGV.
Fall 2023
Professor Garrido is a great instructor who is very passionate about what he teaches. I found his course very educational as he gave us several hands-on activities relating to e-marketing, creating ads, blog posts, and how to access analytics for personal websites. I learned a lot from his class and would highly recommend him as an instructor.