High schools & student groups
Digital careers, creative problem-solving, and thoughtful use of AI while learning. Connect the tools students see today with the skills they can develop next.
Speaking & workshops
Leave with a
better question.
And a way forward.
Practical conversations about marketing, human behavior, analytics, and AI, grounded in the audience and the decisions they face.
Organizations & local teams
Understand your audience, communicate with purpose, and explore practical uses of social media, data, and AI when time and resources are limited.
Professional teams & conferences
Applied AI, marketing analytics, recruitment, and translating strategy into useful workflows and measurable decisions.
A record of the conversations
Previous sessions.
17 presentations · 2015–2024
Explore the ideas, slides, and conversations from past sessions.
Mascot as a Marketer: Integrating Persona in University Branding
Council for the Advancement and Support of Education (CASE)
Annual Conference for Marketing & Branding Professionals
The Future Is Now: How AI Is Revolutionizing Journalism
Texas Managing Editors Conference
Annual Conference
AI: The Silent Revolution in Advertising
American Advertising Federation – Rio Grande Valley
Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions
Council for the Advancement and Support of Education (CASE)
All Districts Online Conference
Using Web Analytics to Optimize your Recruitment Funnel
Texas Association of Graduate Admission Professionals
Summer Institute
Enabling Social Commerce
McAllen Chamber of Commerce
Lunch & Learn Series
Prospective Student Engagement
Council for the Advancement and Support of Education (CASE)
Annual Conference for Marketing & Branding Professionals
Finding Your Social Media Unicorns & Keeping Them Alive
Council for the Advancement and Support of Education (CASE)
District IV Annual Conference
Social Media for Hispanic Non-Profits
Texas Association of Mexican American Chambers of Commerce
The New and Complicated Status of Facebook
Mission Economic Development Corporation
Social Media Summit 2018
Social Media Recruitment Strategies for 2018 & Beyond
Texas Association of Graduate Admission Professionals
Summer Conference 2018
Snapchat as a Recruitment Tool
Texas Social Media Conference
Annual Conference
Talking to the Right People: Quick Insights for Social Media
Mission Economic Development Corporation
Social Media Summit 2017
Community Colleges on Social Media - Social Media Strategies that Work
Texas Association of Community College Marketers
Annual Conference
The 4 Secrets of Effective Paid Social Media Campaigns
Council for the Advancement and Support of Education (CASE)
District IV Summer Conference
Social Media as a Recruitment Tool
Texas Association of Graduate Admission Professionals
Summer Institute
Being Viral: Creating the Right Conditions to Make It Happen
Council for the Advancement and Support of Education (CASE)
District IV Summer Conference
Bring a question worth exploring
What would be useful
for your audience?
Tell me who will be in the room and what you would like them to take away. We can start with the challenge and explore a session that fits.
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