Current role
Assistant Vice President for Marketing Strategy & Innovation
The University of Texas Rio Grande Valley
Connect marketing strategy, digital communications, analytics, and innovation across university marketing work.
Experience & education
Alex Garrido.
Marketing strategy. Digital innovation. Human understanding.
Rio Grande Valley, Texas · [email protected]
Professional profile
Alex Garrido is Assistant Vice President for Marketing Strategy & Innovation at The University of Texas Rio Grande Valley and a part-time marketing instructor. His work connects marketing strategy, consumer psychology, analytics, and the practical use of AI. Based in the Rio Grande Valley, Texas, he also creates public tools and hosts and curates the Marketing Science Lab and Empathy Node podcasts.
Leadership & teaching
Spring 2023 to present · concurrent teaching role
Part-time marketing instructor
Robert C. Vackar College of Business & Entrepreneurship, UTRGV
Teach MARK 4360: Social Media & E-Marketing. Bring marketing practice into the classroom through applied projects, discussion, and the Make-It-Yours Learning Loop.
From September 2018 · previous role
Director of Digital Marketing & Marketing Analytics
UTRGV
Led digital strategy across web, social media, integrated communications, and analytics. Work included recruitment campaigns, institutional web development, dashboards, and digital services.
January 2017 to September 2018
Social & Digital Marketing Manager
UTRGV
Managed digital engagement and recruitment marketing, combining campaign creative, audience strategy, and performance analysis.
August 2015 to January 2017
Social Media Manager
UTRGV
Built institutional social channels, developed governance and training, and supported community management and crisis communications.
July 2013 to August 2015
Online & International Marketing Recruiter
The University of Texas-Pan American
Developed digital recruitment, search marketing, and international outreach campaigns.
June 2011 to July 2013
Web Designer & Online Marketing Consultant
Alexwebmaster.com
Created websites, search optimization, and online marketing programs for small businesses and academic clients.
Education
Master of Science in Business Analytics
The University of Texas Rio Grande Valley · 2021
Bachelor of Science in Psychology
The University of Texas-Pan American · 2010
Selected recognition
2023 · Individual honor
Accessibility Ambassador Award
UTRGV
Alex Garrido
Recognition for work in digital accessibility.
2023 · Team honor
CASE Circle of Excellence, Silver
Council for the Advancement and Support of Education (CASE)
UTRGV institutional website redesign team
National recognition for the institutional website redesign.
2021 · Team honor
Most Innovative & Engaging Social Media Award
Texas Social Media Research Institute
UTRGV COVID-19 Vaccine Portal project
Recognition for the digital initiative supporting access to COVID-19 vaccinations.
2021 · Team honor
Team Excellence Award
UTRGV
COVID-19 Response Communications team
Recognition for collaborative university communications during the pandemic.
2019 · Team honor
Team Excellence Award
UTRGV
Graduate Recruitment Marketing team
Recognition for the team’s graduate recruitment marketing work.
2018 · Individual honor
Chancellor’s Excellence Award
The University of Texas System
Alex Garrido
Professional recognition from the UT System.
Areas of practice
Tools and methods include web analytics, search optimization, campaign measurement, dashboards, digital advertising, accessible web experiences, and applied AI.
For a deeper look
Professional development, committee service, and additional career history are available in my May 2025 CV.
Read the May 2025 CV ↗